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Q&A: How to (Properly!) Gain Followers
We recently took the somewhat controversial stance that 'follower count matters.' Conventional wisdom these days places less importance on the size of your social community, and more on the quality of...
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4 email marketing tips for dealing with new Gmail inbox tabs
On May 29 of this year, Gmail rolled out major changes to the way its users view and categorize their incoming email. We've talked a little on this blog about how marketers can deal with "inbox...
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Why you shouldn’t use a do-not-reply email address (and what to do instead)
It's a discussion that gets ping-ponged around marketing forums, groups and blogs, but never quite resonates with everyone responsible for sending branded email campaigns: that using a do-not-reply...
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What to do when email marketing is dead to your audience
I got this doomsday Tweet in my feed yesterday: their Since part of my job is to create and send an email newsletter for an email marketing company, this tweet ignited complex emotions. I spend half...
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Changing Your Facebook Tab Image
Signal helps you collect subscribers and sweepstakes participants via Facebook, and we recently made it possible for you to create a Facebook tab in Signal. Did you know you can also customize your...
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How to add a video to your email newsletter
Videos are killer content, but there’s a problem Videos are an excellent way to increase engagement in an email newsletter. They work to illustrate, explain, and entertain an audience in a way that a...
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3 QR Code Marketing Lessons Learned from Jamba Juice’s Insider Campaign
I spotted this in-store signage at Jamba Juice last week. Because of my role here as community manager, I’ve become a mini-expert on QR codes and other forms of mobile advertising. So I’m always quick...
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Pro-tip: Use an expiration date in your next text message offer
I was just going through the system we use to track our product development efforts (Redmine), and noticed a ticket from October 2010 that read “We should make the {{ “in 3 days” | date }} expiration...
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5 Ways to Mobile-Optimize Your Emails That Don’t Have to Do With Design
We’ve been writing a lot about the trend toward mobile these past few weeks for good reason: the number of people opening their email on mobile devices is increasing all the time. So when you send a...
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The One Marketing Thing You Probably Totally Forgot About and It’s Making You...
Hey: did you forget something when you left the house this morning? Something that might just be endlessly dripping, drying and festering without your knowledge? Why, yes: it’s that old email drip...
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Product Launch Emails: 5 Key Elements
I saw this question on Quora the other day and it got me thinking: what are the elements of a great product launch email? So I pulled together two things: our new email template Graphite, and a project...
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5 Elements of a Good Text Call to Action
You can significantly boost the number of people who respond to your text message marketing by making the right choices in the wording of your text calls to action. Whether you’re asking people to...
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